The Squeeze Page

The term squeeze page is sometimes used interchangeably with landing page and/or capture page. They basically all mean the same thing accept;

A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise “squeeze” a visitor into providing one of their most coveted pieces of personal data – their email address.

Technically though, a landing page is any page that is an entry point to your website.

You use a landing page if you want the page to make a sale. That landing page is in essence, your “online salesperson.” The copywriter provides persuasive copy that will hook your prospect, inform them, overcome any objections to buying, and create a sense of urgency.

Squeeze pages are simpler and serve a very important purpose. You are “squeezing” your visitor for information. Use squeeze pages to obtain the name and email address of your web visitor. This is when you have an opt-in form on the page and the sole purpose of the copy is to get your visitor to fill out that form.

I look forward to sharing more Success Tips with Daraline Witherspoon, a featured section of “The Informer” internet radio program. Www.goldenbusiness.info. Click on the microphone.