Web Traffic

Web traffic is the amount of data sent and received by visitors to a web site. Website traffic x conversion = results.

According to Kenny Fabre, website traffic is simply the amount of people that come to visit a website, the number of pages visitors click, and the amount of time a visitor views a page on a website. You can get more insight regarding what this traffic means by checking his blog http://website-traffic-definition.blogspot.com/2012/02/website-traffic-definition-what-is.html

Here are some terms that refer to traffic and what they mean:

1. Visit. One individual that comes to your website and browses.

2. Unique Visit (Visit by Cookies). Tells you which visits for item 1 are visiting for the first time,

tracked by IP address.

3. Page view (impression). Each page that a visitor views is tracked as a page view.

4. Hits. A hit is not a visit. It refers to the number of files you have downloaded on your website.

5. Traffic Sources.

a) direct navigation - type URL in traffic, bookmarks, email links w/o tracking codes, etc.

b) referral traffic - from links across the web, social media, in trackable email, promotion & branding campaign links.

c) organic search - queries that sent traffic from any major or minor web search engines.

d) ppc - click through from Pay Per click sponsored ads, triggered by targeted key phrases.

Well, this seems like a lot to chew on now. Let it digest awhile and then we will continue with our series on list building. You can listen to our Success Tips with Daraline Witherspoon on “The Informer” internet radio show @ www.goldenbusiness.info. Just click on the microphone.